Directing the Story: Professional Storytelling and Storyboarding Techniques for Live Action and Animation

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Encourages students to make strategic public relations choices using the best forms and styles through examples, explanations, and actual PR pieces.

A new list of editing marks most commonly used in the PR field.

Consistent chapter structure continually reinforces the desired goal of each media type: What Are They? Who Gets Them? What Do They Do? How Do They Help? What Are the Pitfalls? How Should They Look? Where Should They Go? Did They Work?