Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Traditional motifs get a modern overhaul on this sumptuously styled Sphinx area rug. Daring hues paint a chic, swirling pattern complete with vines, blossoms and birds. Made from soft polypropylene for superb durability.

A duo of oversized vinery designs add graceful allure to this fashionable area rug. In soft sage-green purple, Momeni's Veranda rug makes an inviting space out of any room or outdoor living area. Mildew-resistant polypropylene is hand-hooked and UV-protected to prevent fading.

Borrowing from the beautiful tradition of courtyard styling in warm-weather locales, Safavieh's Courtyard collection has a distinctly Mediterranean feel. A special sisal weave allows for a superior clarity of detail, while enhanced polypropylene makes these rugs thankfully low-maintenance and durable. This textured beige rug features a needlepoint-inspired, cornflower blue border, offering plenty of classic charm for indoor or outdoor spaces. (Clearance)

Machine-made and durable enough for any use

Made in China especially for Nourison Industries

Cool designs highlighted with hand carving

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