Understanding Management

Brand: Cengage Learning

$297.95

BIZFLIX VIDEO CASES HIGHLIGHT MANAGEMENT CONCEPTS IN ACTION WITHIN POPULAR HOLLYWOOD MOVIES. Powerful, memorable scenes from today's popular Hollywood films highlight selected concepts from every chapter in these BizFlix Video Cases. Brief film clips examine essential management concepts in action, while case questions and chapter-closing analyses encourage deeper understanding and further study and review.

REVISED SELF-ASSESSMENTS PROVIDE DIRECTION FOR STUDENTS TO REFINE SKILLS. Three detailed Self-Assessments for your students appear within the chapter and as part of the comprehensive final review. Assessments give students ample opportunity to evaluate their professional management skills as well as improve their personal understanding of each chapter's key concepts.

END-OF-CHAPTER EXERCISES ENCOURAGE SELF-ASSESSMENT AND ENABLE FURTHER EXPLORATION. A variety of proven questionnaires, interesting business scenarios, and engaging individual or group activities encourage students to assess their knowledge of management issues as well as explore how key management topics apply to their personal career goals.

VARIETY OF ENGAGING LEARNING FEATURES FOCUSES ON MANAGEMENT IN PRACTICE IN LEADING ORGANIZATIONS. Throughout this edition, "Benchmarking" features highlight effective techniques that outstanding managers or companies have developed. "Spotlight On" boxes focus on key practices at work throughout today's diverse organizations. These proven learning features and others help your students better understand the value and practical application of the key management concepts they're learning for today's business success.

BRIEF, SIGNIFICANT CASES INTRODUCE SOME OF TODAY'S MOST INTRIGUING MANAGEMENT CHALLENGES. Your students analyze, discuss, and hone their diagnostic skills in management problem-solving as they review brief, but substantive, Management Cases at the end of each chapter. Many cases feature companies students will instantly recognize, while others present actual management events without disclosing the identities of the companies and managers involved.

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